Hangover-free Ads, NotCo

Not Hangover is a plant-based probiotic shot made with the objective of mitigating the effects of alcohol the day after, thus we ventured into the territory of not saying no to “why not?”.

We analyzed our target audience’s behaviors and discovered an aspect that had never been considered before. While we’ve all seen thousands of alcoholic beverage commercials, the focus has always been on crafting the perfect take. Actors sip and repeat shot after shot, yet no one has explored what happens after the camera stops rolling. The reality is that actors, like us, must continue with their normal lives after consuming these shots. To promote Not-Hangover, we hijacked classic ads, showcasing the aftermath of those who live the wildest parties on-screen, without facing the consequences the next day.