Like You We Care Too Much, Volkswagen

The key to maintaining a positive relationship with our customers is After-sales. Be it through routine check-ups, emergency assistances, genuine parts replacement or the trust of expert technicians. In keeping with our promise of ‘we care too much’, as a next step of the previous communication, we wanted to emphasise that we are similarly passionate about your car. And we’ll go above and beyond to take care of your car, making your journey enjoyable and worry-free. We’re here to care for it just like you do…

So for our new After Sales Campaign, we produced a film portraying the journey of a dad who starts taking care of his car at the first moment of the morning; based on real insights, we created key moments to connect with the daily life of our audience, after a couple of scenarios we realize how our hero works as well at Volkswagen. As much as he cares for his car, he will care for yours.